I am frequently talking about the importance of leaders sharing the purpose for which their organization exists. This idea about leadership seems to be common knowledge. However, when can a leader assume the people know the purpose and stop talking about it?

My rule of thumb when it comes to talking about purpose is – when you are tired of talking about purpose, you’re off to a good start. As a leader, you need to be continually talking about and living your purpose.

I know of one company that seemed to be on the right track. When you asked their people what they do, their response would start with, “everything we do here is to make it easier for people to communicate.”

What’s your purpose?

You’ve got this.