I’ve been watching how organizations are responding to the pandemic. Some companies are working to keep things the same, seemingly waiting for the day things will go back to normal. Other companies are adapting to find new ways of doing business.

I don’t believe we’re going back to how things used to be. Assuming you agree, what does this say about companies who are holding out for the old normal to return?

I don’t think we can know what the world will look like in the future. This isn’t a problem created by the pandemic, but this truth has been amplified by the pandemic.

Let go of your status quo, and become responsive to what’s happening around you. One day things will open up again, and we’ll all be back out in the world. It’s those who have been responsive to this evolving normal who will be there to greet us.

You’ve got this.

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