The other week I was listening to a call hosted by Simon Sinek. It’s a book club based on his book, “Start with Why.”

A real ah-ha moment for me was when one of the participants asked a question. The participant lives on Aruba where they’ve closed their borders given the pandemic. The problem for the participant is that the basis for Aruba’s economy is tourism.

That’s when Simon pointed out that they’re trying to pivot on their what. Tourism is what they’ve been doing, but is not their why. Tourism is not what makes Aruba a great destination.

Take the time to reflect on your own why. We all have a why, and when you can connect with your why, you’ll find it much easier to find a path forward.

Now, back to thinking about my why.

You’ve got this.

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