The other day I noticed that I’ve been procrastinating to work on doing some marketing work. As a business owner, I know marketing is an important activity. The problem is, I’m not passionate about marketing. I’m passionate about helping people.

To get out of this stuck spot, I had to change my frame of reference. I love to help people, and marketing is how we can find each other. From this perspective, marketing doesn’t seem like such a chore.

The next time you find yourself procrastinating, try changing your frame of reference. If a new perspective is something you’re passionate about, you’ll likely find it easier to get things done. I know I do.

You’ve got this.

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